Let’s clear up the confusion and identify the key roles in affiliate marketing and their responsibilities.
1. Sales Manager
- Sales Manager's main job is to attract new advertisers to the ad network.
- They establish contact with potential clients, provide information about the ad network services and close deals.
- Sales Manager works on the ad network side and their main goal is to convince the client that the ad network provides the best conditions to promote their products or services.
- Sales Manager’s clients: mediabuyers or companies who buy traffic by CPC/CPM model in any vertical.
2. Affiliate Manager
- Affiliate Manager focuses on managing relations with the ad network's partners (aka affiliates).
- Their main goal is to interact with affiliates who will promote the ad network's clients’ products or services.
- Affiliate Manager helps partners to place ads, provides them with the necessary materials and tools for a successful campaign, and monitors the results of their work.
- Affiliate Managers’ clients: website owners or company's or other network mediabuyers (but not advertisers!).
🖋️ To sum up:
Sales Manager is responsible for attracting customers and advertisers to the ad network, while Affiliate Manager ensures effective interaction with existing partners within the affiliate program.
Understanding the roles and responsibilities of these two professionals will help you better determine who your team needs.
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