Performance Marketing Manager (Web-to-App / Subscription Products)

October 6, 2025

Remote

We develop international AI-based products and subscription services.
We’re looking for an experienced Performance Marketing Manager who will build and execute user acquisition strategies, manage performance-based traffic buying, test hypotheses, and scale successful channels.

📍 Responsibilities

Traffic Acquisition
Launch and manage performance campaigns across key channels: Meta, Google Ads, TikTok, Apple Search Ads, DSP/CPA networks.
Focus on web-to-app and web-to-web funnels.
Optimize traffic buying by ROI, CAC, and LTV.
Testing & Optimization
Develop hypotheses and run A/B tests.
Optimize landing pages, quizzes, surveys, and ad formats.
Funnels & Analytics
Build end-to-end analytics and control all stages of the marketing funnel.
Set up and work with GA4, Amplitude, AppsFlyer, Mixpanel, and BI tools.
Prepare reports and dashboards; make data-driven decisions.
Innovation
Actively use AI tools to automate and accelerate workflows (data analysis, idea generation, creative production).
Research and test new ad channels and formats.

📍 Ideal Candidate Profile:

3–5+ years of experience in performance marketing (preferably in subscription products, mobile apps, or SaaS).
Proven success in traffic acquisition and project scaling from scratch.
Excellent command of Google Ads, Meta, TikTok, Apple Search Ads, DSPs, CPA networks.
Understanding of web-to-app and web-to-web models and ability to build subscription funnels.
Strong analytical mindset and experience with attribution and analytics systems.
Ability to leverage AI tools for workflow optimization.
Nice to have: experience with viral creatives (TikTok, Shorts, Reels).

📍 We are happy to offer

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